THE STORY OF A PERSISTENT FACTORY IN THE NORTH

Woolpower’s journey has taken a winding path and faced many challenges. However, by continuing to believe in the idea of high-performance products and Swedish production, the company has grown to have Sweden’s largest clothing production factory. In the late 1960s, unemployment in Jämtland was high. Many packed their bags in the hope of finding a better life in the larger cities to the south. But some people held on and coined the phrase “We won’t move.”

They demanded that job opportunities be moved to them instead of the other way around. They were heard, and in 1969, the Cooperative Association (KF) decided to establish a factory in the town, focusing on the production of nylon stockings. The start was turbulent, but eventually, things turned around thanks to the determination, competence, and innovative spirit of the people in the factory. Join us on Woolpower’s journey through the ages.