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Top-Tier gear & advice.
We will never know our full potential unless we push ourselves to find it. It's this self-discovery that inevitably takes us to the wildest places on earth
-Travis Rice-
Prepared for the extremes…
No mass-produced products, no compromises – just carefully selected gear that has proven itself in the toughest conditions, from desert heat to Arctic cold.
A large part of the collection is available directly through the webshop
Taking on a challenge and unsure what equipment you need? I'll help you choose and assemble it step by step – online or in our showroom.
🐕K9 Support Program
With every purchase, you support dogs in need. Part of our collection goes directly to working dogs, rescue dogs, and shelter animals.
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Tailored to The Mission is the Test Center for Instinct Trail running vests.
Come and see and try the entire collection
Where quality, tradition and performance come together, Fitwell is born, a brand that embodies all the values of an authentic Made in Italy product.